Time and time again I hear stories of church communications leaders choosing bad fonts, sloppy images, cheesy content to relay valuable information about evangelistic campaigns, community events, etc. Many churches choose poor designs or cheesy fonts and images that end up turning people away from the page. And that’s not the purpose, is it?
I mean… we serve a Creator God who is perfectly creative. Who’d put all the effort in designing this perfect world for us. He made us in his image with creative abilities. Why do we not do Him justice in creating materials that show that part of Him? Also, the bible says we need to speak the truth in love; but none the less, speak the truth. So if you do see bad design, lovingly bring it to the attention of the designer.
Here are a few things to consider:
- What is the target audience of your flyer, meme, brochure, web page? Make it accessible to all is my advice.
- What is your word count? Decimate the word content. Really, nobody will spend more than a minute and a half on a blog post. In the world of wall feed scrolling, choose a few impact-full words and let the users come to you for more.
- Are you designing a web page? Move people to action at the click of a button and no more than three features on a web page.
- Less is more. Keep it simple, clear, classy. You’ll be glad you did.
These are four simple tips that can save lives. Literally, if you’re trying to draw people to Jesus with your web content, your good design would save their lives. Now go search online for ‘good church design,’ see what you like and what you don’t like and build yourself a pattern/brand.
Let’s meet for a bagel. I’d love to chat more with you about this. 😉
